10 Best Pillows on Amazon in 2025, Tested and Reviewed by AD

We know firsthand that shopping for the best pillows on Amazon can be a stressful experience—over 100,000 results come up when you search “best pillows” on this mega-store. To make your next buy a breeze, we’ve taken matters into our own hands—and heads and necks—and tested some of their top contenders. Below are options for every kind of pillow, so you can determine if you like the maximum plush of down pillows or find yourself in the memory foam pillow camp. We’ll walk you through all the amenities you can shop for in your new pillows: cooling gel, cotton cover, hypoallergenic, shredded memory foam, and more.

That’s all to say: whether you’re a hot sleeper, a fitful sleeper, a stomach sleeper, or a total insomniac, we’re on the case to get you a good night’s sleep. If you’d like to revamp your entire slumber setup with the help of this e-tailer, we have you covered with everything from the best mattresses and bed frames to sheets and comforters on Amazon. And if you were waiting for the opportune moment to upgrade your pillow set, that time is now: Amazon’s Spring Sale deals are live and last through March 31.

Our Top Picks for the Best Pillows on Amazon:

Side sleepers, this pillow from Coop Home Goods has your name on it. The adjustable design makes it ideal for any type of sleeper, but it won’t lose shape over time. Simply add or remove the memory foam and microfiber filling to your liking, so you can have the best feel for your most restful sleep yet. Two of our staffers love this pillow—associate commerce director Lori Keong is on her second one of these Coop pillows, which she says she “loves for just how adjustable and plushy they are to snooze on in all sleep positions.” And our commerce producer Lauren Arzbaecher called this pillow “life-changing,” as she alternates between sleeping on her side and stomach. “The memory foam and microfiber combo has helped with movement isolation so I don’t wake up with a stiff neck anymore, plus it just feels luxurious,” she adds.

These cooling pillows have long been best-sellers on Amazon for checking the boxes: machine washable, hypoallergenic, fit for all kinds of sleepers. While Amazon describes these down alternative pillows as plush, commerce writer Julia Harrison, who has these in queen size, disagrees slightly: “These are a bit firmer than advertised, and I’d warn those who are looking for a hypoallergenic down experience to keep looking, but if you love a good mid-plush option, and a luxury choice at a completely reasonable price, add to cart.”

This pillow’s especially ideal for those who prefer the side sleeping position. Commerce editor Audrey Lee agrees and found the “tiny bed” felt similar to a mattress as well as helped relieve neck and shoulder pain. “The Pillowcube is one of the longest (and most fruitful) relationships I’ve had with a pillow,” she says. “I’m notoriously picky when it comes to cushions (or rather my neck is) and I’ve never had a disappointing night’s rest with this one. The memory foam has softened just a touch over the years and it’s made it all the more comfortable (especially if you’re a side sleeper like me),” says Lee.

AD contributor Kelsey Borovinsky loves this pillow for its cooling and sturdy qualities, and she recommends it as a great option for Tempur-Pedic fans. She’s not alone—scroll through the five-star reviews of the Purple pillow and you’ll find tons of reviewers writing multiple paragraph love letters to this latex-filled cushion. The pillow features Purple’s own Hex Grid—a cooling gel-infused lattice structure—that encases the ventilated Talalay Latex center. Borovinsky confesses this may not be the best pillow for stomach sleepers, as its thickness might make stomach or side sleepers a bit uncomfortable. As for back sleepers, we’re confident that you’re going to love this one.

Another favorite of commerce director (and self-proclaimed pillow professional) Rachel Fletcher’s is this Naturepedic side sleeper pillow. The shoulder cut-out is designed for side sleepers, so there’s no pillow-bunching or spine-contorting in the process of getting comfortable. “This pillow leans a bit softer than my Honeydew and a little bit longer, which makes it perfect for a taller person (I’m five two, so most people are taller than me) as well as for someone who doesn’t like a super-firm pillow. That said, it does come with extra fill in case you want to stuff it up a bit and increase the firmness.”

Another cooling option, the Tuft & Needle Original pillow is made with infused graphite and cooling gel that left digital features editor Katherine McLaughlin majorly impressed. Many Amazon reviewers also noted the cooling quality of the pillow and gushed about how it’s “hands down the best” or “the most comfortable pillow” they’ve ever used. After checking in with McLaughlin on her pick a year later, she says “it’s held up great—hasn’t gotten thinner or lost any of its plushness.”

More Pillows on Amazon We Love

“I naturally gravitate towards plush pillows, and this set hasn’t disappointed,” says senior commerce editor Nashia Baker. With both hollow and gel fibers, this pillow has a soft and firm side depending on your preference. A breathable cotton cover and down alternative microfiber make this skin-friendly, as well as machine-washable. This set’s plushness also boasts longevity—after months of use, Baker found she can “still feel the filling bounce back night in and night out.”

Nearly 1,000 five-star reviewers agree that this unique crescent-shaped pillow is a game-changer. Commerce director Rachel Fletcher seconds these thoughts—“It’s got the perfect amount of firmness for me—I cannot stand a soft pillow.” Made with a breathable, CertiPUR-US-certified, copper-infused memory foam filling, it’s one made for side sleepers who run hot. “While a side sleeper pillow might look a little funny on your bed,” Fletcher says, “I love that it comes with its own fitted silk pillowcase, which is a) great for skin and hair and b) makes it look a little bit neater in my pillowscape.” If you’re willing to invest in a pricier pick, this could be the answer to your current pillow woes.

The Casper is best for hot sleepers on the hunt for a good cooling pillow, as senior design editor Madeleine Luckel experienced firsthand. She found that when Casper calls their pillow “medium firm,” they mean it. “Somehow the pillow stays pretty cool and it really is at some indescribable sweet spot in terms of its firmness,” Luckel says. The Casper actually belongs to her partner, and she likes it so much that she frequently tries to steal it. Luckel raves about how thick the pillow is, which plenty of reviewers on Amazon corroborate.

Saatva’s long been an Instagram darling, which was exactly what made senior digital design editor Sydney Gore want to test it out for herself. The latex pillow comes recommended by chiropractors and orthopedists for its head and neck support, which came in handy for Gore and her longtime back issues. She woke up every morning feeling more rested than ever, which was exactly what made the Saatva our “best overall” pick in our best pillow testing. Other reviewers on Amazon attest to its quality, with one saying it was “worth every penny.” So if you’re asking yourself if you should make the jump despite the $165 price tag, the answer is yes.

How We Tested the Best Pillows on Amazon

Once we sourced the pillows on Amazon from trusted brands and rave reviews, we doled them out to our staff, distributing across sleep preference. For example,side sleepers tested pillows advertised as supportive to keep the neck and spine aligned, hot sleepers tested cooling pillows, and plush-preferring sleepers tried pillows made of materials like latex or down. Over a period of weeks, we slept on these nightly to evaluate comfort, durability, and material. We also kept long-term physical effects or benefits, as those that eased back pain or offered heat relief were prioritized in our list of top picks for their effectiveness and quality.

How We Chose the Best Pillows on Amazon

Every selection from this list has either been tested by an AD editor for our best pillows roundup or was recommended by doctors in our best pillows for side sleepers story. When testing pillows, we considered what type of sleeping position our writers favored and what drew them to this pillow. They then slept with and lived with their pillows for a stretch of days, assessing the following criteria: