Snows Motor Group has opened its first location with Polestar with a new retail space in Southampton.
The new space is on Second Avenue, Millbrook, close to a number of other Snows car sales sites. It represents a “significant investment” by the company and has created up to 12 new jobs.
The space features a minimalist design, digital interactivity, and non-commissioned product specialists.
Customers have the flexibility to shape their entire experience, from the very first inquiry to the arrival of their Polestar. On-site test drives are available, and customers can opt for deliveries to their homes or offices.
The opening of Snows Polestar Southampton – its first site representing the brand – is timed ahead of a wave of new models arriving shortly, including Polestar 3 electric SUV and the Polestar 4 SUV coupe, Europe’s first car to use screen and camera technology to increase visibility to the rear without the use of a window.
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The new models build on the brand’s establishing itself in the UK with the Polestar 2, which has sold more than 27,000 units since sales started here three years ago.
Heading up the new operation is Mark Austin, Snows’ franchise manager for the company’s two Volvo dealerships in Southampton and Winchester, and now its first Polestar space.
Polestar started life as a sub-brand of Volvo, but the two now operate separately, although they share the same parent company.
Austin said: ‘‘Polestar is a very progressive brand, and it brings some fabulous models to market, including the new Polestar 3 and 4.
“The cars look amazing in their new space, and we’ve already experienced a huge amount of positive interest in the vehicles currently available.’’
