AM100 dealer group HR Owen, which already offers supercar marques such as Ferrari, Lamborghini, Rolls-Royce and Bentley to its wealthy customers, has now secured an opportunity to offer them an ultra niche delight.
Its chief executive Ken Choo has signed an agreement with Denmark’s niche ‘hypercar’ manufacturer Zenvo Automotive and HR Owen’s multi-million pound flagship site at Hatfield will begin sales of Zenvo’s limited edition quad-turbo V12-powered Aurora, available in track-focused ‘Agil’ and more classic GT ‘Tur’ model designations.
The addition of Zenvo Automotive will appeal to the car collectors which are already HR Owen customers, as only a handful of the Aurora will be made each year. Founded in 2007, Zenvo was started with the aim of combining the latest technologies and innovation with an analogue feel, offering the driver a true connection and astonishing performance.
10
“Zenvo Automotive perfectly exemplifies our commitment to representing only the most innovative automotive brands,” said Choo.
“Inspired by the passion and ingenuity of the chairman and CCO, Jens Sverdrup, the Zenvo team is pioneering exactly the kind of boundary-pushing innovations in the new Aurora hypercar that our clients expect.
“It’s an honour to welcome Zenvo into our portfolio, bringing these extraordinary Danish hypercars to our clientele for the first time.”
Developed with the team at MAHLE Powertrain, the beating heart of Aurora is a newly designed, bespoke 6.6-litre V12 engine, which will be built at MAHLE Powertrain in Northampton, UK, alongside the hybrid system.
With four turbos and producing up to 1250bhp alone, pushing up to 1,850bhp when incorporated with the electric hybrid system, it will be the most powerful V12 engine ever fitted to a production roadcar.
It is the latest addition to the Hatfield luxury car sales complex since HR Owen announced it had also secured Lotus last year.
HR Owen becomes the 11th retail partner globally for Zenvo Automotive, selected to support what is expected to be a key market for the Danish-built hypercar.
As the sole representative for the UK, HR Owen will initially work to provide sales support from the company’s flagship multi-marque facility in Hatfield. The global dynamic debut of the new Aurora will take place later this summer, with first production cars expected for delivery later in 2026. Beyond this, the network of H.R. Owen’s service facilities will be fully trained in on the quad turbocharged V12 model, to provide extensive support.
“HR Owen has established itself as a leader in the world of performance and exclusive vehicle sales,” said Sverdrup.
“Coupled with the highest levels of customer care at every stage – which is a crucial element for us – HR Owen are a natural and perfect partner for us moving forwards.
“From a driving perspective, Aurora will deliver uncompromised levels of performance, and we are looking to ensure that every stage of its ownership experience reaches these exacting standards. This obviously includes the initial sales process and delivery, but beyond the handover is just as important, delivering a second-to-none aftersales level of care. With HR Owen, they have a proven track record of this at every step, and share the vision, and hold the experience and expertise on how Zenvo Automotive will deliver and support Aurora.”
In 2023 HR Owen was joined by David Beckham at the Hatfield complex for the launch of its Maserati showroom.
