We knew Amazon would revive its Prime Big Deal Days sale event this fall, but we didn’t know the exact dates until today. The online retailer announced that the sale event will return this year on October 8 and 9, giving us all the more reason to call it October Prime Day as we have done in years past. This is the third iteration of the fall sale event that Amazon has used as its (un)official kickoff to the holiday shopping season.
Prime Day in July remains Amazon’s marquee sale event for Prime members, but ever since its debut in 2022, October Prime Day provides subscribers with thousands of exclusive deals to shop during the two-day window. In turn, it also provides Amazon a way to boost sales during the same time period and, arguably more importantly, increase the number of overall Prime subscribers. While we expect most of the deals during Prime Big Deal Days to be exclusively for Prime members, there are always a few thrown in that are available to all Amazon shoppers.
As for the deals we expect, it’s a safe bet that Amazon’s own devices will be on sale: things like Echo speakers, Kindle ereaders, Blink security cameras and more. We usually see tech like wireless earbuds, speakers, robot vacuums and SSDs go on sale during events like this as well. While it might feel too early to even think about holiday shopping, it’s a good idea to entertain. If history is any indication, the sale prices we see during October Prime Day will be similar (and in some cases, the same) as those we see during Black Friday and Cyber Monday this year. If you can shop early and cross a few things off your list, we recommend doing so.
To give you an idea of what we could expect to see during October Prime Day this year, these are a few of the standout deals we saw during the 2023 event:
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