Amazon Prime Day 2024: Everything we know about Amazon's sale in July

Amazon Prime Day 2024 is coming soon, and if history is any indication, it will bring a swath of discounts on everything from gadgets to clothes to household necessities. If you’re a Prime member, you’ll have access to all of the Amazon Prime Day deals, which is great in theory, but it will undoubtedly make Amazon’s website overwhelming during the shopping event. Engadget will be surfacing all of the best tech deals we can find – both on Amazon and elsewhere – during Prime Day, but there are some important things to know ahead of time so you can get exactly what you want out of this year’s event. Here’s everything we know so far about Amazon Prime Day 2024, and what to consider before it arrives.

We do not have official dates for Prime Day 2024 yet, but we do know it’ll be back sometime in July. The shopping event focuses on exclusive deals for Prime members, which means you’ll have to be a Prime subscriber on Prime Day to take advantage of most of the savings. Amazon still offers a 30-day free trial to new Prime subscribers, so you can start your free trial closer to July and participate in the event.

If you don’t pay for Prime and have no intention of doing so, you should still check out Amazon on Prime Day for sales that are available to all shoppers — there are always a few of them. Plus, it’s very likely that other retailers like Target and Best Buy will have their own competing Prime Day sales during that time frame, too.

Speaking of competitors, Walmart just announced that its version of Prime Day, dubbed Walmart+ Week, will take place June 17 through June 23. Walmart+ Week offers exclusive deals for Walmart+ members, and the retail giant appears to be placing a lot of emphasis on gas and travel discounts this year. It’s currently teasing 20 cents off every gallon of gas purchased at Exxon and Mobil stations, as well as 20 percent Walmart Cash back on travel accommodations purchased through Walmart+ Travel. However, that’s not to say we won’t see discounts on other items, including electronics, during Walmart’s members-only shopping event.

Amazon Prime Day typically lasts two days, but for the past few years, the company has started pushing out deals well before the event actually kicks off. We anticipate the same happening this year, with early Prime Day deals kicking off possibly as soon as Amazon officially announces the dates of Prime Day 2024.

Be they early Prime Day deals or day-of sales, Amazon gadgets are almost guaranteed to be on sale for the event. You can safely bet on things like Echo speakers, Kindle e-readers and Fire TV devices to be at record-low prices for Prime Day, so if you’ve had your eye on one of those items, it’s worth waiting for those deals to drop. Prime Day is only matched by Black Friday in its discounts, so while that means you will likely have another chance to get that smart speaker for dirt cheap, it probably won’t be until the holiday shopping season.

Amazon gadgets will not be the only items discounted on Prime Day. You’ll find clothes, shoes, household items, appliances, accessories and more on sale, but here at Engadget, we’ll naturally be focusing on electronics. We expect this year’s Prime Day to be like last year’s, in that it will bring big discounts on headphones, earbuds, gaming accessories, SSDs and microSD cards, robot vacuums and more.

It’s also worth mentioning the types of deals you can expect to see on Prime Day. Some deals will be live for the entire event (which is usually two full days), while others will only last for 24 hours. Those are the hardest to predict, since Amazon usually does not give any indication how long a given sale will last. Our recommendation is to buy the things you’re most keen on as soon as you see them drop in price – that will ensure you get it while the discount is available, and while the item is still in stock.

You can also expect to see some “Lightning deals” happen during Prime Day. Thankfully, these are usually clearly labeled with the amount of time remaining to grab the deal noted on the product page. In our experience, only a handful of these flash sales are actually worth your money, but if you see something that’s been on your wishlist drop in price for only a few hours, it’s in your best interest to grab it immediately.

Engadget will be covering Amazon Prime Day in its entirety, so if you have a lot of tech on your to-buy list, be sure to check back here on Prime Day for the best tech sales we could find. We’ll be sure to include gadgets from across the board – from headphones to robot vacuums to gaming gear – plus the best “anti-Prime Day” deals you can find from other retailers. You can also follow the @EngadgetDeals Twitter account and subscribe to the Engadget Deals newsletter to stay up to date on the latest discounts.

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