Aston Martin is opening several new dealerships across the UK in a bid to help enhance customer engagement through personalised service.
One of the most significant additions is the newly opened Aston Martin Birmingham in Solihull, strategically located near the brand’s global headquarters in Warwickshire.
This £10 million investment, made by Grange, part of the Cambria Automobiles group, covers a 1,204 sqm area, creating 30 jobs and featuring a unique exterior design.
It offers a Q by Aston Martin customer specification lounge, providing clients with the opportunity to engage with advanced digital tools to configure their personalised Aston Martin, alongside physical samples to help create their dream car.
The showroom houses eight models and includes a class-leading seven-bay aftersales facility. The new Birmingham location builds on the opening of Aston Martin Edinburgh by Grange earlier this year.
Aston Martin is also enhancing its presence in the north of England with the launch of a new 1,468 sqm dealership in Leeds, operated by Yorkshire-based automotive retailer JCT600.
This Brooklands-based facility offers a lounge and specification space for customers, with ten Aston Martin models on display. The site features a nine-bay aftersales facility and a dedicated parts and accessories facility.
Both new dealerships are the first in the UK to embody Aston Martin’s new ultra-luxury vision and corporate identity, drawing design inspiration from the brand’s flagship global showroom in Manhattan.
In addition to these major openings, Aston Martin is welcoming Marshall Motor Group to its UK dealer network. Marshall will represent the south east of England, operating from Sevenoaks.
Marco Mattiacci, Aston Martin’s global chief brand and commercial officer, said: “The investment in these landmark new UK retail locations comes at the perfect time, as we bring to market the most diverse, dynamic, and desirable portfolio within the ultra-luxury and high-performance automotive segments.”
Mattiacci also noted the strength of Aston Martin’s current model lineup, which includes the new V12 Vanquish, the Vantage, the upgraded DBX707, and the DB12.
Aston Martin said its UK dealer network will continue to expand this year and into 2025 including a high-profile flagship location in Central London next year.
