In a post on its own social network, Bluesky has revealed that it has added 2.6 million users over the past few days. That’s a lot of growth in such a short time for a platform that only has around 8.8 million users overall. In a blog post, the company said over 85 percent of the new users are Brazilian, which works out well in excess of 2 million.
If you’ll recall, Brazilian Supreme Court Justice Alexandre de Moraes recently ordered the country’s internet service providers to block X after the website formerly known as Twitter refused to ban specific accounts accused of spreading disinformation.
Moraes also ordered Apple and Google to remove X from their app stores and for people caught using VPN to access the website to be fined R$50,000 ($8,900). Brazil’s Supreme Court has just upheld the ban on X after its judges voted unanimously in favor of the measure, according to the BBC. X owner Elon Musk accused Moraes of destroying democracy “for political purposes.” The website also created a new profile called “Alexandre Files,” which it said would shine a light “on the abuses of Brazilian law committed by Alexandre de Moraes.
After X became inaccessible in Brazil, users in the country found new homes elsewhere. Bluesky experienced a huge spike in the number of unique daily likes and posters, as well as in the number of unique followers, on the last days of August. While the website isn’t quite as robust as Twitter yet, it recently teased that its next major app updated will come with video features, which could help keep its new users around.
Some other stats around Bluesky’s meteroric rise show the impact of this influx of people to the platform. Comparing a 96-hour period from August 30 to September 2 to a similar period a month earlier, engineer Jaz said likes on the platform had risen from 13 million to 104.6 million, follows grew from 1.4 million to 100.8 million, and reposts increased from 1.3 million to 11 million. Bluesky developer Paul Frazee warned that users may see outages and performance issues as the platform has “never seen traffic like this.”
Bluesky is a decentralized social network that was previously funded and was founded in 2019 by Twitter-founder Jack Dorsey. The website launched as an invite-only social network, but it finally opened to the public earlier this year. It also introduced new features most users would look for if they’re set on leaving X, including direct messaging. While DMs only worked between two users upon launch, the website promised to roll out group messaging, media support and end-to-end encryption “down the line.” Dorsey, however, exited the Bluesky board in May and later claimed that the website was “literally repeating all the mistakes” he made while running Twitter.
Update, September 4, 3:10PM ET: This story was updated after publishing. A section in the original story which inferred that the influx of users was likely Brazilian in origin was replaced with a statistic from Bluesky published on September 4 which confirmed this to be true. At the same time, further details were added to the story on the rise of follows, likes and reposts on the platform.
