Close Brothers Motor Finance (CBMF) has promoted John Cassidy to the position of managing director – sales.
Having first joined the business as a head of sales in 2009 following 17 years as a regional manager at HFC Bank (since merged into HSBC), Cassidy has held a number of senior roles at CBMF, including head of sales and operations across all sales divisions, and latterly, director of commercial partners overseeing the finance providers’ broker and commercial partner proposition.
Cassidy’s new position will be responsible for driving growth by “creating meaningful partnerships and landing CBMF’s proposition into their target markets”.
He will also be responsible for overseeing CBMF’s “continued transformation journey”, and will play an integral role in enhancing tools available to dealers, brokers and commercial partners.
Cassidy started his new role in August reporting to Seán Kemple, chief executive motor UK and retail finance Ireland at CBMF.
Cassidy said (pictured): “CBMF has been on a rapid transformation journey over the past few years, and I look forward to continuing that as we enter exciting and changing times in the motor industry.
“Economic uncertainty, the gradual move away from traditional internal combustion vehicles and changing consumer behaviours mark a very interesting time, which is why it’s so important that we strive to deliver the best possible products and services, as well as first-class guidance and support for our partners.
“My years of experience at CBMF have given me a deep understanding of the business and I’ve always been impressed with our growth, commitment to our values and our colleague-first approach, which will remain at the heart of everything we do over the coming months and years.”
Kemple added: “John has vast and invaluable experience of the financial services industry, and knows CBMF like the back of his hand.
“His expertise and knowledge will ensure he is best placed to lead the sales division as we continue to develop our products, enter new distribution channels and deliver excellent service to our partners and customers.”
