Meta scraped every Australian user's account to train its AI


In a government inquiry about AI adoption in Australia, Meta’s global privacy director Melinda Claybaugh was asked whether her company has been collecting Australians’ data to train its generative AI technology. According to ABC News, Claybaugh initially denied the claim, but upon being pressed, she ultimately admitted that Meta scrapes all the photos and texts in all Facebook and Instagram posts from as far back as 2007, unless the user had set their posts to private. Further, she admitted that the company isn’t offering Australians an opt-out option like it does to users in the European Union.

Claybaugh said that Meta doesn’t scrape the accounts of users under 18 years old, but she admitted that the company still collects their photos and other information if they’re posted on their parents’ or guardians’ accounts. She couldn’t answer, however, if the company collects data from previous years once a user turns 18. Upon being asked why Meta doesn’t offer Australians the option not to consent to data collection, Claybaugh said that it exists in the EU “in response to a very specific legal frame,” which most likely pertains to the bloc’s General Data Protection Regulation (GDPR).

Meta had notified users in the EU that it will collect their data for AI training unless they opt out. “I will say that the ongoing conversation in Europe is the direct result of the existing regulatory landscape,” Claybaugh explained during the inquiry. But even in the region, Claybaugh said that there’s an “ongoing legal question around what is the interpretation of existing privacy law with respect to AI training.” Meta decided not to offer its multimodal AI model and future versions in the block due to what it says is a lack of clarity from European regulators. Most of its concerns centered around the difficulties of training AI models with data from European users while complying with GDPR rules.

Despite those legal questions around AI adoption in Europe, bottom line is that Meta is giving users in the bloc the power to block data collection. “Meta made it clear today that if Australia had these same laws Australians’ data would also have been protected,” Australian Senator David Shoebridge told ABC News. The government‘s failure to act on privacy means companies like Meta are continuing to monetise and exploit pictures and videos of children on Facebook.



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