Snows puts final touches to new BYD dealership in time Euro 2024


Snows Motor Group is adding the last few finishing touches to its second dealership representing BYD at Basingstoke.

Situated next to Snows’ Peugeot dealership on Aldermaston Road South, the new franchise point has a well-equipped workshop with staff trained in EV repair and maintenance and is creating up to a dozen new jobs.

The dealership showcases all BYD models currently available in the UK, including the Dolphin, Atto 3, and Seal. Additionally, the Seal U DM-i, a new plug-in hybrid SUV with a range of up to 671 miles, will soon be available.

To celebrate the UEFA Euro 2024 football tournament, the dealership is running a ‘Dream Weekends’ promotion.

Competitions will be held every weekend until the final on July 14, offering chances to win official tournament merchandise. Customers who purchase a new BYD car during the promotion will receive a football shirt in their chosen country’s colours.

Games will also be shown on large-screen TVs, and customers can test their soccer skills with the FIFA computer game.

Leading the team are David Bell, franchise manager, and Oliver Davis, sales specialist.

“We are delighted to announce that Snows BYD Basingstoke is now open – and we have certainly hit the ground running,” said Bell. “We’ve been super-busy explaining the benefits of BYD cars to everyone who has come to see us during our first few weeks.

However, like Snows’ first BYD dealership in Southampton, it offers a warm welcome to anyone interested in learning more about BYD cars and electric motoring.

Bell said: “We’re perfectly poised to make a success of this fantastic BYD dealership. We have a clean, modern and welcoming showroom; the cars are on display and readily available for customers; and friendly, knowledgeable staff are keen to explain everything this exciting new brand has to offer.”



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